Today let’s chat about the fashion blogosphere and how most girls’ blogs have ended up looking identical. I am talking about your usual -yet ever so popular- blog overflowing with daily outfit shots taken in the street by the patient boyfriend.
Far from being a new concept, it’s been going on for a few years and I used to be a fan! But not anymore. I am officially over it. Bored. These blogs have so little in them besides monotony and self-indulgence. Nothing constructive or creative. No wit in the writing, no novelty in the outfits. It is so one-dimensional…Ugh…and I am beyond sick of seeing the exact same outfits made of Philip Lim and Celine bags, Louboutin and Valentino heels, Hermes bracelets and mirrored sunglasses… Also, the Isabel Marant sneakers and that “Celine me alone” tshirt seem to be in EVERY closet…
And that’s not all, these ladies are the same who Instagram their food and their puppy and showcase their gorgeous interiors with freaking chevron patterns everywhere.
Also, the other thing I’m sick of: “things-I-am-currently-coveting” posts and gift guides with 150$ candles and Tory Burch sandals the price of my lounge suite. For real?? No I cannot and will not care anymore.
And these people have real problems like how exhausting Fashion weeks can be, how annoyed they are that their Canon 5D Mark III is in for repair and how the new YSL lipstick just isn’t right for their complexion. OR OR I love that one: how they “have had the roughest week because they were SO busy with exciting projects they cannot wait to share with us” there there darling…
We are living in the era where people love themselves so damn much (#selfiesleftandright) and admittedly, if you have a blog, you have got to be at least a little self-absorbed. Ultimately, all you want is for people to see what YOU think, what YOU can cook what YOU love and how YOUR life is amazing. So yes, duh, it is the essence of narcissism.
But I mean, these girls take it to a new level. I could never ask Ray to take pictures of me posing in the street, because I am very shy but also because I would ask myself “why”. Why are you doing this? And the answer would be so empty that I would get somewhat embarrassed.
Don’t get me wrong. A handful of these girls have an exceptional sense of style and because they were pioneers, 4 or so years ago, they have become major fashion icons in the blogosphere. So much so that photographing their outfits has turned into a successful business and the biggest magazines and labels bow down to them.
BUT there are some really special blogs out there that are truly outstanding in terms of their original content, the quality of their writing and photography,the DIY projects they come up with. So I wanted to share them today, because they deserve the biggest and highest of fives for working so hard and always challenging their brains.
And of course the legendary A cup of jo
The exceptions that do have occasional but bearable outfit posts and are simply brilliant


















